CMX Full Service
CMX has one major driving force – to work with you, our client, in the acquisition and retention of new customers.
Customer Acquisition
- By finding new and inspired ways to collect prospect contact data
- By designing and building channels to “lure and capture” such information
- By being intelligent about the method and frequency of communication
- By using email as a targeted means of building brand awareness
- By multi-variate testing of communication and being heuristic in moving forwards
In all these ways we can help you to acquire pertinent, qualified customers to constantly expand your user base
Customer Service
- By designing and launching campaigns to grow customer loyalty
- By testing for “frequency-fatigue” and using technology to schedule communications
- By personalizing and remaining germane and appropriate
- By learning from customer behavior and tailoring messages to suit the individual
- By constantly laundering lists to maintain timely and accurate data
- By integrating with other company data to best effect
In all these ways we can help you to achieve and maintain the customer service levels that will build your reputation as a trusted and worthy market-contributor.
Customer Retention
- By keeping in fluid touch with your established customers
- By handling all communications in a relevant, professional, warm manner
- By timing communications perfectly, staying on your customer’s horizon at all times
- By using multi-variate testing to segment customers according to their preferences
- By using initiative to reach out to established customers and maximizing on-sell opportunities
- In all these ways we can help you to minimize customer attrition, and make the most of the market of subscribers already showing you allegiance.
Our full service offering provides any or all of the skills you need as a marketer in the 21st century to successfully drive your email marketing campaigns: strategic; architectural; creative; analytic; developmental; web; data; reporting.
Other CMX Products & Services
CM1 List Builder
CM2 Design
CM3 Testing
CM4 for AspDotNetStorefront
CM5 Reporting
|