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Why would I outsource my email marketing when there are so many tools available to help me do it in house?
There is much documented support for the principle of outsourcing email marketing. In brief, it is very difficult to be an expert at all things in-house, and the science of designing html emails that (rightly) pass through spam filters and arrive at their intended destination, looking professional and “hitting home” is a deep science indeed. By all means keep the campaign ideas in house. If you have the design staff, then also design your emails in-house. But let the experts at CMX manage the detail, dispatch and delivery for you.
What does CMX bring that other tools don’t?
Many of the features of CMX are common to other platforms, BUT we have one essential unique that we like to shout about. CM3 is named after its core engine, (which is, of course, called Charley) and this engine is built using something called the Taguchi Methodology, with an a built-in “Analysis of Variance.” In essence, this means that there is a deep and intelligent engine which allows CM3 to dynamically change the content of emails as they leave on their outbound journey, inserting, for example, alternative images, or different color schemes, or substitute words. This multi-variate test engine lets you, as campaign owner, discover what works for your audience in terms of email marketing success. And that discovery happens in a controlled, scientific environment and brings real-time knowledge to your desk.
Can I get help with design of my HTML emails?
Of course! Our experienced design teams provide a wide range of services and will create campaigns to meet your needs or alternatively execute campaigns designed by you in-house. In all cases, we:
- oversee the care and collection of your email addresses
- work with you on targeted segmentation
- take design features and secure HTML for maximum deliverability
- build in personalization tokens and test factors
- optimize image size and resolution
- schedule and, as appropriate, set trigger points
- launch the campaign
- provide real time reporting and data visualization
How cleverly can CM5 segment my email addresses?
Data is collected seamlessly through integration practices and mapped to give ultimate flexibility. CMX employs data experts with the proprietary tools to “slice and dice” subscriber data, giving real-time grouping on demand. CM5 gathers and uses behavioral statistics on targeted subscribers to constantly refine campaign audiences to maximum marketing effect.
Will I be able to see details of the success of my email campaigns? How long after it is sent?
All CM5 clients have access to real time reporting on subscriber activity within minutes of a campaign launch. Results are shown in a variety of configurable methods through a secured dashboard. Drill-down features allow results to be seen in ever greater detail.
Does CMX guarantee 100% deliverability?
Anyone guaranteeing 100% deliverability should be questioned VERY hard. Our guarantee is that we will be of significant help by: Running “whitelist vigilance” Advising on privacy policies Good Housekeeping on address lists Member in waiting of Email Sender and Provider Coalition (ESPC) RBL Monitoring – stringent avoidance of blacklist risks SPF authentication Optimal inbox delivery – through high level HTML content evaluation
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